This is a presentation for an engagement marketing campaign to be held by Galeão and Copa Airlines. The participant that tells the best story involving air travel wins a ticket to a place of his/her choosing. “Viaje nesta história” invites the participants to let their imagination fly with their story.
The construction of the concept with storytelling techniques to talk to the correspondent in an emotional level.
Explaining the idea
Going into detail, to explain how the idea works, the layout is simpler, with custom illustrations showing how it works and what’s necessary to accomplish it.